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3M Full Cube Technology

In 2005, 3M scientists developed the first “full cube” reflective sheeting with 100% efficient optical elements, essentially doubling the brightness of roadway signs. In 2008, 3M made this technology available globally. Studies found that where more visible signs were installed, crash numbers fell by 25 to 46% over a three- to six-year period.

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From padded dashboards and breakaway light poles to seat belts and air bags, improving traffic safety has been an ongoing objective for more than 50 years. Now a major improvement in roadway sign brightness joins this march of safety innovation: 3M Full Cube Technology, the first material with true, 100% efficient optical elements.

Incorporated into 3M™ Diamond Grade™ DG3 Reflective Sheeting, 3M Full Cube Technology nearly doubles the effective brightness of roadway signs. Studies have found that where more visible signs are installed, crash numbers have fallen 25 to 46% in a three- to six-year period.1 And one agency estimated a benefit-to-cost ratio of greater than 10 to 1 for brighter sign upgrades.

To learn more about improving safety with 3M Full Cube Technology, see the links in the right column of this page. To schedule a demonstration, call 1-800-447-5392.
1 Ripley, D. A., Howard R. Green Company, ITE AB04H313, Quantifying the Safety Benefits of Traffic Control Devices—Benefit-Cost Analysis of Traffic Sign Upgrades, 2005 Mid-ContinentTransportation Research Symposium Proceedings